A Seera General Trading venture. SUUQ puts grocery, restaurants, pharmacies and eCommerce on one platform — customers order in the app, local vendors run their own storefronts, and an in-house delivery fleet closes the last mile. Operated out of Erbil in English, Arabic and Kurdish.
Daily basket shopping from stores near the customer, with deals surfaced per neighbourhood.
Menu ordering with live order status from kitchen acceptance through to handover.
Over-the-counter and everyday health items from licensed local pharmacies.
General retail — electronics, home, fashion — from verified business accounts.
One app for the daily basket, dinner, the pharmacy and general retail — instead of four.
A storefront, an order pipeline and a delivery fleet without building any of it.
Flexible shifts with in-app navigation and per-delivery earnings.
What SUUQ runs on today, and what a vendor or partner needs to know before joining.
Vendor registrationBrowse the four verticals, order, pay and track delivery in one place.
Storefront setup, catalogue and stock, incoming orders and sales performance.
Run assignment, in-app navigation, delivery confirmation and earnings.
Vendor verification, catalogue moderation, zones, pricing rules and reporting.
The default lockup: app icons, storefront signage, rider kit and all consumer-facing material.
Used for grocery and fresh categories, and wherever the crimson would clash with vendor branding.
Mapped what Erbil households order weekly and which categories had no reliable delivery option.
Signed the first grocery, restaurant and pharmacy vendors before writing consumer-facing copy.
Multi-vendor marketplace stood up with customer, vendor and rider apps against one admin console.
Interface, notifications and support delivered in English, Arabic and Kurdish from day one.
Rider recruitment and zone expansion tied to order density rather than city boundaries.
SUUQ is the consumer-facing end of what Seera already does upstream: sourcing goods, moving them and holding stock. The platform turns that supply capability into demand — local vendors get a storefront and a delivery fleet without building either.
It also gives the trading division a live read on what Iraqi households actually buy, which feeds back into procurement decisions.
Tell us what you are moving, sourcing or managing and where. You get a named contact and a written quotation — usually inside two working days.
