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General Trading Co / Built around accountability, not brochures.
About Seera

Built around accountability, not brochures.

Seera was founded in Erbil to solve a specific problem: buyers in Iraq were forced to stitch together a trader, a forwarder, a customs broker and a property agent, then absorb every gap between them. We put those functions under one operator with one named contact.

Today we source and supply goods, move them across borders, clear them ourselves, and manage the commercial and residential assets our clients operate from — across Iraq and into Türkiye, the Gulf and Europe.

What we hold ourselves to

01
One point of accountability

A named contact owns your file end to end. No handoffs between agents you never meet.

02
Written before spoken

Pricing, lead times and assumptions go in writing. If something changes, you hear it from us first.

03
In-house where it matters

Customs clearance and property maintenance are ours, not subcontracted — which is why they hold to schedule.

04
Local depth, external standards

Erbil-based teams who know the border posts, working to documentation standards international clients audit against.

Track record

A short history of how the company grew from a trading desk into a three-division operator.

2014
Founded in Erbil

Started as a trading desk supplying construction materials to contractors in the Kurdistan Region.

2017
Logistics division added

Brought freight forwarding in-house after one delay too many from third-party agents.

2019
Customs brokerage licensed

Own brokers filing declarations at the northern border posts and Erbil airport.

2022
Property management launched

Took on management of commercial assets for clients already trading with us.

2026
Three divisions, one contract

Framework agreements covering sourcing, movement and asset management under a single operator.

One operator for trade, freight and property.

Tell us what you are moving, sourcing or managing and where. You get a named contact and a written quotation — usually inside two working days.